Digital Strategy & Content
Consistent editorial strategies that support visibility and engagement.
CREATIVE BY NATURE. STRATEGIC BY CONVICTION.
Zineb Fersadou.
Digital Strategist &
Creative Director
Founder of WbClic · Content Marketing · Branding & SEO
I bring together strategy, design and content to give brands a meaningful digital presence. From visual identity to websites, and from editorial direction to search optimisation, I turn ideas into consistent, engaging experiences.
Since 2012 · Bridging graphic design and digital strategy
01My Expertise
Art Direction & Branding
Distinctive visual identities and content that bring brands to life.
Web Design & E-commerce
Websites designed around the user experience and business goals.
Search Optimisation & Visibility
An optimised presence on search engines and emerging AI engines.
02Professional Experience
Founder & Digital Strategist
WbClic Current role
2024 — Present
Managing the agency and supporting brands in their digital development. Designing content strategies, creating visual identities and producing photography and video content.
Creating WordPress websites and online stores, managing hosting and improving SEO / GEO visibility.
Partner & Content Strategist
Comigitale
Sept. 2021 — Oct. 2023
Analysing client needs, making strategic recommendations and coordinating digital deliverables. Implementing multichannel editorial strategies and overseeing content production.
Providing creative direction for copy, visuals and short videos, with a constant focus on brand consistency.
Customer Service Officer & CP Member
VFS Global Algeria
March 2018 — Sept. 2020
Assisting customers at the France visa application centre in Algiers.
Graphic & Web Designer
Netbeopen
Jan. 2017 — Jan. 2018
Creating WordPress websites and designing advertising mock-ups.
Graphic Designer & Project Manager
Vitamina
Nov. 2014 — Dec. 2016
Designing graphic projects and overseeing production. Organising congresses, scientific conferences and symposiums.
Graphic Designer
Dhakiret El Ouma
May 2012 — Oct. 2014
Graphic design and book layout at a publishing house.
03Education
2019 — 2022
Webmaster
ESECAD · Groupe Skill & You, France
2017
Motion Design · After Effects
The Address · Co-learning, Alger
2008 — 2011
Higher Technician Diploma in Graphic Arts and Industries
INSIAG · Bir Mourad Raïs, Alger
04A Little More About Me
Languages
- Arabic
- Native language
- French
- Advanced level
- English
- Intermediate level